Several times per week someone asks me what the best marketing channel is or what social media platform they should focus on.
I tell them:
1.) Fuck social media. 😍
Social media is not the marketing “fire”; social media just pours gasoline on the fire.
🔥🔥🔥The fire is long-form content like blogs, podcasts, newsletters, or transformational EXPERIENCES like live webinars, workshops, and masterclasses… And then you share the long-form content / experience ON social media. 🚀
In other words, you’re creating long-form content / experiences off of social media and then using social media to distribute it and bring attention to it. But using just social media, all by itself? Not many people can pull that off. And it takes so much unnecessary hard work for so little result.
A social media post has a shelf life of minutes, hours or maybe days at most. (TIP: Read my blog entitled “Avocado VS. Twinkie Marketing")
If you’re only on social media, only an extremely tiny circle of people will be exposed to your content. The same people.... day after day. Unless of course, you're getting hundreds of new followers and friends every month, which you probably aren't.
There are a million other reasons why social media sucks, but I'll do another post on that later.
My personal goal is to be social media free by 2023. Shits toxic. 😍
2.) But to answer the question about which social media platform is best. There’s absolutely no “one fits all here”!! Different platforms work better for different industries and for different individuals. The fact is, the most effective, and results-proven social media channel on the planet….
IS THE ONE YOU ENJOY THE MOST.
Because the one you enjoy the most and have the most fun on… is the one you’ll show up on consistently. The marketing that feels playful, joyful, easy and fun… That’s what you wanna focus on. Marketing should never feel fucking dreary or dreadful or like something you “have” to do or like something you’re “supposed” to do.
It's hard, if not damn near impossible, to show up consistently and do something WELL.... if you don't want to and it feels gross.
And, your potential customers can probably feel that.
My philosophy: Marketing should feel sexy. You should love it!! I mean, I sure do. And the crazy thing is, I think you can tell! 😍
I highly doubt you quit your 9-to-5 job and became an entrepreneur because you wanted to do dreary, dreadful, boring shit all day.
Want to talk to me about marketing?
I’m down. 😎
Marketing is my zone of JOY and zone of genius. I want it to be yours, too.
You deserve a life and business you LOVE!
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