People equate price with quality, value and results.
This is why no one’s buying your thing that's at rock-bottom prices.
A cheap price (one that doesnt reflect the power, magic and beauty of the thing youre selling) tells folks in a subtle (or not so subtle way):
I’m new at this.
I’m not very good at this.
This won’t get you great results.
I lack confidence in my abilities.
This is how you repel premium clients.
When perceived value and actual price are not aligned, it confuses people.
Must be a scam.
Its like when you see a Craigslist ad for a BRAND NEW 2023 perfect condition Lexus for only $5,000.
WHY IS IT SO CHEAP!?
And “cheap” is not a word you want ever want going through the mind of your audience.
An incredible thing at such a low price send up an immediate red flag.
You dont want to “red flag” your audience!
Ask any doula and they’ll tell you a price increase comes with an increase in clientele.
Triple the price, triple the clients.
Cheap pricing turns away people who actually have money to blow.
Your price is a magnet.
Who are you attracting?
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