Price psychology.
People equate price with quality, value and results.
This is why no one’s buying your thing that's at rock-bottom prices.
A cheap price (one that doesnt reflect the power, magic and beauty of the thing youre selling) tells folks in a subtle (or not so subtle way):
I’m new at this.
I’m not very good at this.
This won’t get you great results.
I lack confidence in my abilities.
This is how you repel premium clients.
When perceived value and actual price are not aligned, it confuses people.
They think:
Must be a scam.
Its like when you see a Craigslist ad for a BRAND NEW 2023 perfect condition Lexus for only $5,000.
WHY IS IT SO CHEAP!?
And “cheap” is not a word you want ever want going through the mind of your audience.
An incredible thing at such a low price send up an immediate red flag.
You dont want to “red flag” your audience!
Ask any doula and they’ll tell you a price increase comes with an increase in clientele.
Triple the price, triple the clients.
Cheap pricing turns away people who actually have money to blow.
Your price is a magnet.
Who are you attracting?
Doors are open; apply for Doula Biz From Scratch today!
Click the button below to apply for Doula Biz From Scratch! We'll also send you our exclusive VIP training showing you how to fill your consultation calendar with perfect, fit Caviar Clients using our simple automated sales system.
Author
