Every industry has “norms” for how people do things. How things are designed, delivered, packaged, priced, marketed, positioned...
Most of the time, these norms aren't even what get your clients the best results, what your clients truly want, or what makes YOU happy as a business owner.
But we just keep chugging right along, doing the SAMO shit because, well.... “that’s just what you have to do if you're a ____" (doula/midwife/childbirth educator, IBCLC, etc.)
Think about it; in those free doula Facebook groups, newbies will ask: "What should I price this at? What should my package include?" And it's all the same response: JUST DO WHAT EVERYONE ELSE IS DOING.
“Just charge what everyone else in your community is”
“Just look at your competitors”
“Just get a feel for what's the norm in your community”
You've got full permission from me to do something ass backward and upside down.
When you do, it'll likely result in untold amounts of financial, creative, and emotional freedom. And way happier customers. Hell yeah.
Will people say: "BUT BUT BUT THAT'S NOT HOW YOU'RE SUPPOSED TO DO IT, YOU'RE BREAKING THE RULES"
Yes, but you're not here to appease your colleagues and competitors.
You're here to serve your clients at the highest possible level and be a JOYFUL, FULFILLED BUSINESS OWNER.
9 times out of 10, that means going against the grain.
Time to grow some business balls.
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