Look- I truly believe that the business building process can and should be a simple, fun and elevating act of creative self expression- not some dreary process that feels heavy, complicated or confusing. My coaching style is highly motivating, confidence building, compassionate and… unconventional.  My goal is for you to feel like you just went to a Tony Robbins seminar followed by a Cardi B concert. Life's too short; I'm here to have as much fun as humanly possible and bring the joy. Are you here for it?!

I believe that any business is an extension of who you are on a soul level; that’s why we’ll focus on creating a biz and brand that feels aligned, authentic and deeply fulfilling. We'll dig into your unique strengths, talents, passions and abilities so when you show up for your community, they'll see the REAL you- and how you're magically different.

SIDE NOTE: Feel free to show up as your real, raw, vulnerable, weird, kooky human self. I love you just the way you are.

As the mother of three feral, farting boys, I understand the joys and challenges of trying to build your dream business while also running a household, being a good partner or trying to finish that degree. My approach acknowledges that modern parents are overloaded with responsibilities and vastly under-supported; that’s why I dive into software, technology and systems that automate, organize and streamline your business. It’s time you make technology your bitch and start working smarter, not harder.  I’m going to show you how to put HOURS back on your day and free yourself from being chained to your laptop- so you can spend more time with the people you love, doing the things you love.

All the best business tactics and marketing strategies in the world won’t do you a damn bit of good if you're subconsciously sabotaging yourself. That's why we'll work on developing a positive, elevated self image and adopting the mindset of a high level CEO. The story that you tell yourself about yourself is the most powerful story in the world. Upgrade your self image, rewrite your story, ditch your old, outdated belief systems... and watch the doors fly open. 

After 10 years as a Certified Holistic Birth/Certified HypnoBirthing Instructor/Midwives Assistant, I understand the unique joys and challenges of being a mother, small business owner, and Birth Pro. I've stepped on every landmine, made every dumb mistake, and hit every roadblock. As a High-Performance Coach, Business Growth Strategist, Digital Marketing Specialist, Web Designer, and Certified Copywriter, I also understand the business side of things. DOULA BIZ FROM SCRATCH is a masterful mix of all things BIRTH + BIZ... thrown into one big, funky cauldron.

In this foundational module, you'll discover how to utilize your two most powerful and dynamic assets: your Mindset and your Time. These two things have the potential to be your biggest entrepreneurial roadblocks, so let's tackle them head-on!

Together, we'll:

• Create a Limitless Success Mindset
• Elevate your wealth consciousness and re-write your Money Story
• Learn the secrets of ultra productivity and how to manage your time like a CEO (instead of an employee)
• Adopt "Daily CEO Rituals" and a minimalist 3-Day Workweek. (Welcome to the life of a high-performing badass! )
• Understand what S.M.A.R.T. goals are and how to set them
• Illuminate any negative beliefs you may have about who you are, what you're worth, and what you're capable of. Even the best business tactics and marketing strategies in the world won't help you if you're subconsciously sabotaging yourself!

"It's not who you are that holds you back, it's who you think you're not". -Jean Michel Basquiat

Without knowing WHY your company exists, your biz is like a ship without a rudder or sails. Defining your "Big Why" and crafting a compelling VISION + MISSION statement provides direction and purpose and is the starting point of every world-class, sustainable business. More often than not, your WHY is actually what will motivate people to support your company and buy from you; people love to support causes they believe in!

In this lesson, you'll:

• Articulate your true passion, purpose and soul mission (why you're REALLY starting this company) and powerfully communicate that to your audience as part of your core marketing message
• Enjoy a renewed sense of purpose, direction, confidence and motivation to pursue your business dreams
• Craft your company’s official mission and vision and then proudly announce it to the world

"People don't buy what you do, they buy WHY you do it." - Simon Sinek

"The world's most innovative companies are not corporations driven by profit, but movements driven by a cause." - Alexander Den Heijer

Your customers are the absolute *epicenter* of your biz + if you don't understand them intimately and know who they are SPECIFICALLY... your business is DOA.

The fact is, you can't craft unique, solutions-based products/services or create an effective marketing strategy without a thorough understanding of your clients dreams, hopes and goals, fears, worries, and concerns.

That's why we'll:

• Dive deep into both the demographics + psychographics (so you understand who your clients are on a soul level; not just superficially)
• Get crystal clear on exactly who your Ideal Client Avatar is (and who it's not!) and understand why this is vitally important to the long-term health and success of your business
• Determine who you're BEST suited to serve (and have a particular genius for supporting!) because you understand them better than anyone else

"Everyone is not your customer." - Seth Godin

This is the one you've been waiting for; the module that explains how to market and promote your doula business in a way that’s easy, soulful, fun, super effective, and non-sleazy.

In this module, you’ll discover:

• What marketing REALLY is (and what it’s not!)
• Which social media channel or marketing strategy works best for YOU (there's no "one-size-fits-all")

• The 3 keys to creating the kind of content that gets likes, shares, comments, and *DM's*
• How to leverage next-level marketing strategies that AREN'T social media; I'm talking podcasts, webinars, quizzes, blogs, email...
• Which marketing strategy works best for YOU; there's no "one size fits all"!
• The latest cutting-edge digital marketing strategies that work in 2022 in YOUR industry. 
• How to automate + schedule your content for the entire month... in just 1 day

"These best marketing strategy ever: care." - Gary Vee

OBJECTIVE: Develop a unique brand that looks and feels like YOU. It's hard (aka: impossible) to get seen, heard + hired when you look and sound exactly like everyone else. Fact is, no one can do what you do, with your style and flavor. No one has your brilliant blend of skills, ideas, perspectives + passions. Fuck blending in; it's time to hone in on what makes you fascinating. Like Sally Hogshead (personal brand genius) famously stated: "Being different is better than being better."

In this fun module, you'll:

• Identify your strengths, talents  and skills so you can build a unique and authentic brand that feels like YOU- and helps you stand out from others in your industry 
• Craft your company’s official Brand Bio so you can expertly communicate your value, who you are and what you do to your community in a powerful and professional way
• Write your core brand story and define your brand personality
• Determine your brand aesthetics: color palette, fonts, mood board, etc

In this module, you won't create a standard, run-of-the-mill "doula package"... you'll design a unique, transformational, high-value coaching experience that your ideal clients LOVE, can’t wait to buy, and WANT to pay premium prices for.

You'll learn how to:

• Create unique, high value, solutions-based offerings that are exquisitely tailored to your ideal clients needs and desires
• Bundle up all of your a la carte items into premium, high ticket packages (without "overstuffing" it!)
• Develop a three-tier pricing model that suits a wide range of budgets so no one gets left behind

"Designing a product is designing a relationship." - Steve Rogers

Without pricing strategically (ya know, using actual math), you can be fully booked out and still go broke or bankrupt. In this module, you'll discover:

• A formula for pricing your doula service (instead of picking a number out of thin air or "charging what everyone else is")
• A feminine and spiritual way of looking at money and generating income
• The basics of small business finances 
• Sexy money math; what numbers you have to hit to create profit
• My favorite apps, tools, and software to help you track, measure, and manage your business finances

"The bitterness of poor quality is remembered long after the sweetness of low price has faded from memory.” - Aldo Gucci 

A gorgeous website isn’t enough — your site has to convert and get found on Google! Make sure your website is set up to build trust, convert leads, and make sales 24/7/365. In this Module, you’ll learn how to: 

• Choose the right platform/software for your goals and budget
• Build a beautiful website that attracts your ideal clients and conveys your unique personality
• Optimize SEO so you can actually get found in Google search results
• Write web copy (words!) that inspire, elevate and convey your value and expertise
• Get step-by-step tactics so people start clicking that “schedule a consult button” and joining your email list
• Understand the anatomy of a high-converting website, including page layouts, image files, header placement, and more

No matter what your skill level or budget, this module will teach you everything you need to know to ensure your website is an effective sales machine. I’ll take you on a behind-the-scenes tour so you know exactly what a high-converting, professional, and beautifully designed doula website should look like and do.

"Your website is your virtual living room; this is where you invite your Champagne Client to sit down, have a cup of tea and get to know you." - Melynda Smith, CEO Cake

Ever heard the phrase "work smarter, not harder"? So many doulas and entrepreneurs spend their time absolutely chained to their friggin' laptop or staring at their phone. You really don't (and shouldn't) have to spend your life attached to your devices or glued to social media to have a successful business.

Together, we'll:

• Create smart systems + daily workflows that streamline and simplify your daily operations
• Develop "standard operating procedures" so you know what to do on a daily, weekly, monthly, quarterly and yearly basis to keep your business running smoothly and stay in legal compliance
• Automate, delegate, schedule + organize your biz so you can spend more time doing what you love- serving clients!
• Find out what Standard Operating Procedures are and why you need them for long term success and sustainability

Your S.A.S.S. (Simple Automated Sales System) is an empowering enrollment experience that builds that critical Know-Like-Trust factor with lightning speed, magnetizes your soul mate clients 24/7/365... and filters out the "tire kickers" and the "brain pickers". With a S.A.S.S. in place, you won't have to spend your life glued to your laptop/cell phone or post on social media 24/7/365 to get clients. Your S.A.S.S. does all the heavy lifting of attracting, nurturing, and filtering potential clients for you, so you when you show up for a consultation, you can be certain that the folks sitting across from you are Hot + Ready (like Little Caesar's pizza). 

As soon as you enroll. 

As soon as you enroll, you'll receive four emails from me; an official welcome letter, your login credentials, a receipt, and our coaching agreement.  

You'll get immediate access to the Doula Biz From Scratch curriculum, the bonuses, and the 12-week Implementation Accelerator. 

Our Coaching or Concierge enrollment options include weekly group Coaching Calls, which are held on Tuesdays from 11:30am - 1:30pm EST via Google Meet.

Yes, there will be replays, so if you have to miss a session (#DoulaLife) no worries; you can watch it later!

Awesome! If you’re making the impact and money you want, marketing is fun and easy, hitting business goals feels sexy and you have tons of free time left to enjoy your life and family... then you don’t need this program. 

But success is way more than just having money and lots of clients. Even if you’re successful "financially", but your business doesn’t feel fun and easeful, then we need to talk. There's so much more to success than being "fully booked". Chances are you're making great money, but you're working 10x harder than you need to and on your way to burn-out city.

About 1/2 of our clients are advanced entrepreneurs who DON'T need more clients or cash; they need peace, ease, systems and TIME freedom. 

Whether you've been in business for one week or one decade, just a few Doula Biz From Scratch principles could help you devise solutions so you can work half the hours for the same results, and with a lot more enjoyment. The ideas in the program contain the answers.

Your program includes a 12 Month All Access Pass. If you'd like to keep up the momentum, you have the option of renewing with a no-obligation, cancel-anytime, monthly membership. 

Yes! Doula Biz From Scratch is ideal if you’re just starting out, because it’ll train you to think like an entrepreneur and avoid the costly mistakes even smart entrepreneurs make when launching their first business. And let me be real with you for a sec; a lot of doulas that enroll in the program have been struggling for years to build a business and many of them say they wish they had a program like this when they first started out. 

Doula Biz From Scratch is a single membership program. Meaning, one person per membership. If you’d like to complete the program along with your business partner, please enroll separately.

This course was built for: radical birth keepers, full-spectrum doulas, feminists, traditional midwives, creative rebels, weirdos, modern mystics, reproductive justice advocates, bad bitches, witches, lovers, healer archetypes, conscious birth advocates, etc. If you want to decolonize birth work, un-fuck the maternal health care system and build a big, beautiful, thriving business ASAP (in a way that's fun and elevating) then you're in the right place.

This program is also for you if you're dedicated to showing UP to our coaching calls, doing the work, and implementing what you learn. 

This program is for you if you understand that the more PROFITABLE your business is, the more charitable and sustainable it'll be!

This program is NOT for...

• Course collectors and information junkies who never take action and implement.
• Folks who can't or won't attend our coaching calls... then ask for a refund because they didn't participate.